Sorry to go so soon.

It is with a heavy heart that we announce the difficult decision to discontinue YooperWear, effective January 1, 2025. Our founder, Logan Avena, who has poured his heart and soul into building this brand, will no longer be able to manage the company. Logan is heading to Germany to complete the remainder of his education, and as a result, YooperWear will be closing its doors.

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This decision has not come easily, as we know how much YooperWear has meant to so many of you. From our roots in the Yooper community to the memories we've shared along the way, this journey has been nothing short of incredible. However, with Logan's move abroad, the time and commitment needed to maintain and grow the business simply isn’t possible.

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We want to express our deepest gratitude to all of our loyal customers, partners, and supporters. Your enthusiasm and love for our brand have been the driving force behind everything we’ve done, and we couldn’t have asked for a better community.

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Although this chapter is coming to an end, we’ll forever cherish the memories we’ve created together. Logan will carry the spirit of YooperWear with him, and we hope you’ll continue to do the same as we all move forward in new directions.

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Thank you for being a part of the YooperWear family.

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With sincere appreciation and sadness,

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